Pinterest drives tons of free organic traffic to your blog or website.

[expersona_user] This Is Why You Should Market Your Business on Pinterest?

There are so many social platforms to choose from that most business owners choose to give their time and attention to one or two.  When deciding what sites are best to brand and market your business you can’t forget the visually engaging pins and boards found on Pinterest.

There are a few standout ways in which Pinterest varies from other social media sites. While you can “follow” users, and they can “follow” you—it’s not about friends and followers.  Instead, it is about generating instant access to engaging visual imagery and informative Pins regarding any and every area of interest. These Pins can then be added to a user’s personal boards for future reference. Anyone can access any other users Pins by the category or keywords related to the Pin. While each Pin can have a bit of text or even a URL, the goal is not the “here’s where I am or what I’m doing” topic of most social media platforms. Instead, a relevant comment regarding the post, and what it represents is standard. Most importantly, unlike Facebook and Twitter where your posts peak engagement is rarely more than 5 days (or a few hours) Pins can continue to show up in search results indefinitely.

[expersona_user] the average Pinterest user session is just over 14 minutes, which is very impressive when you compare that to most other social media platforms. 14 million rich pin articles are posted everyday and a  whopping 5% of all web traffic comes from Pinterest. 80% of Pinterest users access the site from a mobile

device, so mobile marketing and mobile-friendly content is very important here, and 2 out of 3 pins are posted by businesses or brands, so you’ve got some competition. Oh, and if you happen to be in the culinary niche, guess what: there are over 1.7 billion recipes on Pinterest.

The average Pinterest user session is just over 14 minutes, which is very impressive when you compare that to most other social media platforms. 14 million rich pin articles are posted every day and a whopping 5% of all web traffic comes from Pinterest. 80% of Pinterest users access the site from a mobile device, so mobile marketing and mobile-friendly content is very important here, and 2 out of 3 pins are posted by businesses or brands, so you’ve got some competition. Oh, and if you happen to be in the culinary niche, guess what: there are over 1.7 billion recipes on Pinterest.

As for your audience make-up, 81 percent of Pinterest users are women, so the “Pinterest is for girls” stereotype clearly has some truth to it, at least from a market research perspective. But don’t worry, if your target audience is males, the percentage of men on the site is increasing rapidly, making up about 40% of new users recently. In case you were wondering, the most popular categories for these new male Pinterest users are technology, food and drink (big surprise, right?). As for age, millennials are using Pinterest just as much as Instagram. The median age of users is 40 years old, but the most active “pinners” are under the age of 40.

• Pinterest boasts an insane 150 million active users. Yeah, you heard that right.

• 72% of users make offline purchasing decisions based on Pinterest content.

• 87% of users make purchases after seeing products or services on Pinterest.

So, [expersona_user] now that we’ve established why you should definitely be marketing on Pinterest, let’s talk about some Pinterest goals.

Want the PDF and the full Pinterest marketing course as well as the audio files?

[expersona_user] Let me know in the comments below…. Put a Yes I want this and the reason why in comments…

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